Swiss graphic design exhibition in 1958 at the Kunstgewerbe Museum, Zürich; featuring works by Richard P. Lohse, Hans Neuburg (the author of this poster) and Carlo Vivarelli. Hans Neuburg is one of the pioneers of the International Typographic Style alongside Müller–Brockmann.
With this poster Neuburg expresses his advocacy for the Swiss Style, evident from its simple and minimal lines as well as its geometrical compositions.
